Almyrida is situated in the Apokoronas district, to the east of Chania. Apokoronas is a region which extends to the northeastern part of the prefecture of Chania, by the foothills of the White Mountains to the north coast of Crete. It is characterized by the green hills and the fertile tracts of land, due to the abundance of water coming from the mountains, creating the only natural lake of Crete, as well as rivers which run through the region, before finding their way out to the sea.

The large, gently shelving, sandy bay that makes up the seaside resort of Almyrida was once a fishing village but is now a thriving seaside resort with a “blue flag” beach. Tavernas and bars line the sea front. There are a couple of mini-markets, a bakery, pâtisserie, a wine shop and newsagents. There is a windsurfing school, a scuba diving centre and boat trips are available as well. It is the perfect place to combine a beach holiday and to explore the countryside behind the village on foot.

The lovely sandy beach with the trees along it, and the picturesque small harbour with the fishing boats and the other marine vessels, compose the landscape. Opposite the beach is the Karga island and beyond, looking towards the north, can be seen the coasts and the hills of Akrotiri peninsula, and to the south, stands the bulk of the mountains of western Crete, the White Mountains.